CBS launches ad campaign
I think they should focus more on their online streaming. Tried watching an older epside of How I Met Your Mother last night from CBS.com and contemplated tossing my MacBook out of my 32nd floor window.
But, yea. Front page of the NY Times is good too I guess.
NEW YORK – CBS is launching an unprecedented campaign to publicize its prime-time successes weeks in advance of the year’s most important ad sales season, trying not to be dragged down by the economy and struggling rivals.
It includes a front-page ad Monday in The New York Times, a USA Today section front ad and commercials throughout CBS television, radio and the Internet.
The network is two weeks away from unveiling its fall schedule; NBC does so on Monday. Release of the broadcast schedules usually prompts a multi-billion dollar frenzy to lock up commercial space for next season, called the upfront.
Read more at news.yahoo.com
