Kristin Maverick | My Amplog

Having said that, there is something of a new-media twist in “incentivizing,” as business types say, your potential online promoters, by suggesting that they will get more traffic by giving you more traffic, in a kind of word-of-mouth pyramid scheme. This doesn’t strike me as indicative of a new transparency or authenticity. At least when you see an ad, you know it’s an ad; if you read a blog rave about this guy, it might be from a real fan — or it might be from someone who just wanted to jump on the theoretical buzz bandwagon for their own reasons. (Or maybe I should say: For their own brand.) Read more at www.murketing.com