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Kristin Maverick | My Amplog

Good quotes and snippets from the web.

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How am i doing on twitter?
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New world social media and who you know
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Is the magic of twitter in its limits (and does amplify need some)?

What I'm reading about

Conclusion: We’re not that interesting

Kristin Maverick says:

I thought to myself the other day that Twitter needs an “Overshare” badge like they have on Foursquare. A stamp on someone’s account that lets others know that they tweet about every single aspect of their life from when they’re having coffee to what they’re thinking at their child’s baptism. (Sad but true)

The thing is that people want to see this. “Oversharing” isn’t really a status on Twitter because that’s what it is. People want to know what others are doing, reading, eating, watching. And until that trend stops, we’re going to keep publishing it.

Amplify’d from mashable.com
Are our everyday lives really so mundane? Does it all boil down to working, getting home, satisfying the most basic needs such as eating and sleeping, and then repeating the cycle the next day? Well, if we look at what we post on microblogging networks, it looks that way.Read more at mashable.com
 
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Posted by Kristin Maverick  4 months ago

Good coverage from my agency’s announcement yesterday

Amplify’d from www.mediabistro.com
“MDC Partners is looking to find ‘the next Crispin Porter & Bogusky of PR,Read more at www.mediabistro.com
 
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Posted by Kristin Maverick  4 months ago

Facebook Dependency

Kristin Maverick says:

Interesting story. Some people have taken it too far. Remember folks, they’re just websites. Not saving lives here. Do what you want with it.

Amplify’d from www.nytimes.com

“The more dependent we allow ourselves to become to something like Facebook — and Facebook does everything in its power to make you more dependent — the more Facebook can and does abuse us,” Harmsen explained by indignant e-mail. “It is not ‘your’ Facebook profile. It is Facebook’s profile about you.”

Read more at www.nytimes.com
 
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Posted by Kristin Maverick  5 months ago

The “word of mouth pyramid scheme”

Kristin Maverick says:

I loved this quote in particular-the entire post is amazing.

Amplify’d from www.murketing.com
  • Having said that, there is something of a new-media twist in “incentivizing,” as business types say, your potential online promoters, by suggesting that they will get more traffic by giving you more traffic, in a kind of word-of-mouth pyramid scheme. This doesn’t strike me as indicative of a new transparency or authenticity. At least when you see an ad, you know it’s an ad; if you read a blog rave about this guy, it might be from a real fan — or it might be from someone who just wanted to jump on the theoretical buzz bandwagon for their own reasons. (Or maybe I should say: For their own brand.)
    • Read more at www.murketing.com
     
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    Posted by Kristin Maverick  5 months ago

    Dependence on email and tech at a fast pace

    Kristin Maverick says:

    People go crazy with the amount of technology they are exposed to and the need to respond right away.

    Amazing how refreshed you feel after taking a few days away from the screen (I did it) and you realize that you don’t need to respond within 5 minutes.

    Amplify’d from online.wsj.com

    The ultimate form of progress, however, is learning to decide what is working and what is not; and working at this pace, emailing at this frantic rate, is pleasing very few of us. It is encroaching on parts of our lives that should be separate or sacred, altering our minds and our ability to know our world, encouraging a further distancing from our bodies and our natures and our communities. We can change this; we have to change it. Of course email is good for many things; that has never been in dispute. But we need to learn to use it far more sparingly, with far less dependency, if we are to gain control of our lives.

    Read more at online.wsj.com
     
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    Posted by Kristin Maverick  5 months ago

    Social media & Sentiment Analysis

    Kristin Maverick says:

    Lesson learned: Listen to the cute projects that 25 year olds like.

    The article talks about the feelings and customer service type interactions with online users. Great read.

    Amplify’d from www.nytimes.com
    “Social media used to be this cute project for 25-year-old consultants,” said Margaret Francis, vice president for product at Scout Labs in San Francisco. Now, she said, top executives “are recognizing it as an incredibly rich vein of market intelligence.”Read more at www.nytimes.com
     
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    Posted by Kristin Maverick  5 months ago

    Twitter- not about the follower #, about engagement

    Kristin Maverick says:

    I’ve said it before. And I’ll say it again. It’s not about the number of followers.

    Amplify’d from blog.attentionusa.com
    As brands are learning daily, the power of Twitter isn’t in sheer # of followers, it’s in the speed of reactions. If you can engage authentically (and let’s be ambitious – remain interesting in the process!), you’re not only building a customer base, you’re creating advocates.Read more at blog.attentionusa.com
     
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    Posted by Kristin Maverick  6 months ago

    Wheaties- The Man’s Man Cereal

    Kristin Maverick says:

    It’s actually a good analogy as to Wheaties targeting men for their new marketing campaigns. Plus, I feel like Wheaties has always been a masculine/man/sports brand. Bringing back the focus makes total sense.

    Amplify’d from www.nytimes.com
    “Men don’t use their wives’ razors or deodorants; why would they be eating their cereal?”Read more at www.nytimes.com
     
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    Posted by Kristin Maverick  6 months ago

    Press releases. Go away already.

    Kristin Maverick says:

    Enough said with this one. We look for what we want to find. Sure, we get email newsletters that provide information, but if we really want to find something—we Google it. Or, we find it on Twitter from a friend.

    Amplify’d from insider.prweekblogs.com

    The Internet generation believes that if the information is important enough, it will find them. They rely on online word-of-mouth as their media source, and links are their currency.

    Read more at insider.prweekblogs.com
     
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    Posted by Kristin Maverick  6 months ago

    Unemployment levels low for PR folks

    Kristin Maverick says:

    See? SEE?!?! I knew I picked the right job in that “What I want to be when I grow up” class in high school.

    Amplify’d from www.bizjournals.com
    Despite recent bad news on the job front, some specific categories of workers – including lawyers, budget analysts and public relations managers – continue to show very low levels of unemployment, according to figures complied by the federal Bureau of Labor Statistics.Read more at www.bizjournals.com
     
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    Posted by Kristin Maverick  7 months ago
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